About Pahadi Local

Pahadi Local, a brand rooted in the ethos of simple luxury and natural wellness, was born out of a serendipitous journey in the mountains of Shimla. Founder Jessica Jayne's quest for skincare solutions led her to the wisdom of Pahadi women, who introduced her to the transformative properties of Gutti Ka Tel (Apricot Kernel Oil). This encounter became the catalyst for the creation of Pahadi Local, a brand dedicated to crafting artisanal, pure, and chemical-free products.

The brand's commitment to purity is reflected in its single-source origin philosophy. Pahadi Local's oils, powders, scrubs, salts, and clays are cold-pressed and filtered using only muslin, ensuring an unadulterated connection to the mountains. The sourcing journey extends to remote regions like Ladakh, where indigenous ingredients like sediment salt and rare hazelnut Thangi are discovered and integrated into the product range.

Pahadi Local not only embraces sustainable practices but also actively contributes to the upliftment of local communities. Through initiatives like Pahadi Empower, the brand creates employment opportunities for Women Self-Help Groups and Youth Groups in Ladakh. Pahadi Preserve addresses environmental concerns by encouraging customers to return empty containers for recycling and participating in afforestation drives with the Forest Department of Himachal Pradesh. Meanwhile, Pahadi Love focuses on acts of kindness, including collection drives for warm clothes and organizing medical camps for underserved communities.

Since its inception, Pahadi Local has evolved from offering a single product, Gutti Ka Tel, to a diverse range of twenty-seven products, including cold-pressed oils, powders, mists, honey, and teas—all while staying true to its founding philosophy. The brand's growth is marked by collaborations with prestigious retailers like Good Earth and Taj Khazana, expanding its presence to forty-four stores across twenty-four cities and six e-commerce platforms. Notably, Pahadi Local has become the first Indian brand to partner with French salon and spas, Jean Claude Biguine, as a spa-service partner.

From its humble beginnings with Jessica Jayne as a one-woman team, Pahadi Local has evolved into a dynamic team of professionals from various industries, collectively driving the brand's success. The journey of Pahadi Local is a testament to the power of nature, sustainability, and community empowerment in the realm of skincare and wellness.